I’m not sure about you, but after seeing the Blackberry Superbowl ad I had a WTF moment. If you haven’t had a chance take a look at it below:
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The cost for a 30 second spot in the 47th Superbowl is approx $4 million. Throw in the expense of creating the commercial I’m stunned that more could not have been done. From a creative standpoint it’s very good and enjoyable, but for something that is supposed to generate interest in the new phone I find it lacking. This could have been any phone – the Apple iPhone, Windows Phone 8, Android Nexus 4… heck this could have been a Motorola Razor from back in 2005. But will this Blackberry Superbowl ad actually generate interest and result in sales?
The commercial entitled “What it Isn’t” is currently ranked as the number one commercial for the game, which is an amazing feat. What I don’t know is if it’s actually going to result in increased brand recognition for the new Blackberry name, or drive adoption of their new handset. The problem with Superbowl ads in general is that they have to target such a broad audience that the message often gets washed out. It’s very difficult to translate the cost for the spot and the creation of purchasing intent.
What do you think of the Blackberry Superbowl Ad? Let me know in the comments!